38% With Zero Effort? Thatβs Not a Fluke
In the last mayoral election, Republican Eugene DeMarzo didnβt campaign. At all. No signs. No ground game. No Facebook ads. Despite that, he still walked away with 38% of the vote. Thatβs not just impressiveβitβs a roadmap.
The Winning Formula: Divide and Conquer
If I were running strategy with no moral compass, hereβs how Iβd flip East Brunswick:
Find an βindependentβ (he / she is out there) who leans just liberal enough to attract disillusioned Democrats but not so far off-center that they alienate the middle. A clean image. A few populist buzzwords. Maybe even a subtle dig at βcareer politicians.β
The goal? Split the left-leaning vote just enough to let a Republican sneak in with 40%.
Find the Right Republicanβand Let Them Speak
Hereβs the real move: find a Republican who can speak clearly, confidently, and passionately about the issues. Someone comfortable in front of a camera. Someone with real leadership skills who listens to residents and actually wants the job for the right reasonsβnot just the title.
These people exist. Theyβre just in hiding right nowβbecause they believe thereβs no path to victory.
But what if there was?
When Leaders Forget Who They Serve
Parties lose their way. Politicians get too comfortable. And thatβs exactly whatβs happening with our current mayor. The same man who once made people feel heard now feels distantβmore focused on optics than outcomes. More loyal to political alliances than to the residents who put him there.
This Can HappenβAnd It Might Already Be Happening
Donβt assume East Brunswick is safe. A divided vote is all it takes. One more cycle of frustration, one more wave of local issues brushed aside, and the math starts working against the incumbents.
If youβre not paying attention, the switch will happen before you even realize it.