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Latest Articles
Attention Is the Advantage Most EB Businesses Are Missing
If you own a small business in East Brunswick or the surrounding area, the biggest challenge right now isn’t your service, your pricing, or...
East Brunswick High School Sports Recap — April 13–18, 2026
East Brunswick spring teams delivered a week packed with statement wins, breakout performances, and a few tough lessons along the way. From dominant golf...
Does Skipping Preschool Lead to Jail? What Came Up at the April 9 BOE...
I don’t usually write with clickbait in mind, but this one earned it.
This morning, I’m sitting in Panera, and I run into someone I...
East Brunswick Spring Sports Roundup | April 6 to April 11, 2026
Spring sports are officially rolling in East Brunswick, and this past week gave fans a little bit of everything. There were dominant wins, tough...
When a Budget Becomes a Message: Inside the April 9 East Brunswick BOE Meeting
The room was full. Not just full—packed. And when that filled up, people stood in the hallway. Dozens of them. Some waited hours and...
East Brunswick Sports Roundup | March 30 – April 4, 2026
Spring sports are officially in full swing, and East Brunswick teams are already showing what this season is going to be about. It was...
What We Found About the Frost School Project
A Letter That Caught People Off Guard
This started with a message we received from a resident in the Frost School area.
They shared a letter...
Why Basketball Brings Kids Together Like No Other Sport
The Night the Lights Came On
The other night I was driving past a park in Manalapan, a place I’ve been to plenty of times...
Unapologetically Her: Meet Riya and Snigdha
A New Voice Coming Out of East Brunswick
Riya and Snigdha are not waiting for permission to speak. They are already doing it.
As students at...
In The Schools
Why State Funding Pressures Matter to East Brunswick Schools
Not every issue discussed at the Board of Education meeting felt immediate or emotional. This one felt quieter. More technical.
But make no mistake —...
EB Trending Podcast
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Political
Congratulations…?
So let me get this straight. A commercial real estate development organization is giving an award to a mayor in a town where residents...
Business Spotlights
Attention Is the Advantage Most EB Businesses Are Missing
If you own a small business in East Brunswick or the surrounding area, the biggest challenge right now isn’t your service, your pricing, or...
Civic Voices
Love Letters
EBHS Sports
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