By Rob W, the Original & Still the Best
Folks, I don’t say this lightly. But we here at Eyes on EB are tremendously flattered—really, just honored—that the Township of East Brunswick, including our very own mayor, has taken it upon themselves to start copying the work we’ve been doing here for about a year. I’m talking podcast videos, content strategy, messaging—you name it. They’re watching, they’re learning, and they’re trying so hard to keep up.
And that’s okay. Because as they say, “Imitation is the sincerest form of flattery.” But let’s be clear: we’re not just flattered—we’re amused. There’s nothing like watching someone try to paint like Picasso with a coloring book and some broken crayons.
We’ve been dominating the content game, absolutely dominating, while they’re just now realizing that maybe—just maybe—talking directly to the people in an engaging, unscripted way actually matters. Who knew, right?
We’ve been setting the tone, crafting the message, giving the people real talk for the last year. And now, after all this time, the Township is finally catching on—like that one student in class who never studied but shows up to the final hoping to wing it.
Look, we’re not mad. We’re honored. We really are. It’s beautiful to see the Township finally admitting, without saying it out loud, that Rob W is the master of getting messages out. And let’s not sugarcoat it: we’ve got the numbers, we’ve got the engagement, we’ve got the voice. They’ve got… some microphones and a hope.
Do we think their podcast is cute? Sure. Like a kid in a talent show—you clap, but no one’s giving it a standing ovation. Their production is okay, but the substance? Not even close. No soul, no bite, no boldness. Just another box to check for the illusion of transparency.
Meanwhile, we’re over here stirring the pot, asking the hard questions, entertaining and informing—actually reaching people. We’re not just getting attention. We’re commanding it.
So yes, we see you. We hear you. And we’re so glad you’re finally catching on. But next time you’re setting up that camera and posting another episode no one watches—just remember who made it cool in the first place.
You’re welcome.
– Rob W (also known as The Blueprint)
