If you’re looking to stay informed about what’s happening in East Brunswick—from school updates and town council decisions to community issues and local elections—Eyes on EB is quickly becoming the page residents turn to.
In just the past 28 days, our Facebook content reached over 68,000 people and was viewed more than 283,000 times.
What Do Reach and Views Actually Mean?
Let’s break it down:
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Reach is the number of individual people who saw a post at least once.
That means 68,300 real people had Eyes on EB content show up on their screen—whether in their feed, on a friend’s share, or by visiting the page directly. -
Views (also called impressions) are the total number of times the content was seen. That includes people who saw multiple posts or viewed the same post more than once.
So if someone saw a school board update, a council recap, and a podcast clip—that’s three views from one person, but they only count once in reach.
How Much of East Brunswick Is Watching?
Here’s where the numbers get even more interesting:
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East Brunswick population: ~49,500
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Total reach: 68,300
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Local audience (85.3%): ~58,278 people
That’s right—Eyes on EB content reached about 58,278 people within East Brunswick, even though the town’s population is just under 50,000.
So how does that make sense?
The Local Impact: What 118% Really Means
58,278 ÷ 49,500 = 118%
It may sound strange, but here’s the reality:
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Some residents saw the content more than once (on different devices or across multiple posts)
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Some former residents, employees, or neighboring town residents are tuning in
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Some content gets shared beyond East Brunswick, but still engages people connected to the town
So when we say Eyes on EB has reached the digital equivalent of 118% of East Brunswick, we’re saying the content has blanketed the town—and spilled over into nearby communities.
This doesn’t mean everyone saw everything. It means most residents saw something, and many saw multiple things.
What We Cover—and Why It Matters
Eyes on EB focuses on timely, relevant topics that directly affect East Brunswick residents:
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What’s happening in the schools
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Board of Education meetings
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Town council decisions
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Community issues
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Local elections
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And occasionally—local history and context when it adds meaning
Through social posts, podcast interviews, and short-form documentaries, Eyes on EB is working to make local information easier to access, understand, and share.
People Aren’t Just Watching on Social—They’re Visiting the Website Too
Website traffic is rising fast, showing that people aren’t just scrolling—they’re clicking through to learn more.
From July 4 to August 2, here’s what the Eyes on EB website recorded:
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7,982 total page views (↑ 31%)
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6,780 sessions (↑ 42.5%)
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4,810 active users (↑ 77.3%)
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4,550 new users (↑ 81.6%)
These numbers show that more people are coming to the website—whether to read blog posts, watch podcast videos, or stay on top of what’s happening in town. It’s a sign that EyesOnEB.com is becoming just as essential as the social channels.
The Numbers Tell the Story
Here’s a snapshot of the last 28 days:
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Reach: 68,300 (↑ 241%)
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Views: 283,700 (↑ 139%)
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New followers: 262 (↑ 132%)
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Top days for engagement: Wednesday and Saturday
These aren’t vanity metrics. They show what happens when people are hungry for local information—and find a place they trust.
Stay Connected, Stay Informed
If you’re a resident, business owner, candidate, or someone with a story to share, Eyes on EB is here to help you stay plugged in and be heard.
📍 Eyes on EB — For the stories, updates, and conversations that matter to East Brunswick.
