East Brunswick residents were just asked to pay roughly 6% more toward the school budget.
Now look at how District Walk is being marketed.
On Pulte’s own website, buyers are told they will have access to the “highly regarded East Brunswick School District.”
Just a few lines later, that same sales pitch promotes a “30 Year tax PILOT Program” that Pulte says can save buyers thousands of dollars in annual taxes.
The irony is hard to miss.
East Brunswick taxpayers are being asked to pay more to support the school system, while that same school system is being used as a major selling point for new homes being marketed with a 30-year tax incentive.
That does not mean District Walk homeowners pay nothing toward the schools. The land remains conventionally taxed, and that distinction matters.
But under the PILOT structure, the school district does not receive a direct share of the PILOT service charge.
That is what makes the sales pitch worth a closer look.
The quality of East Brunswick’s schools did not appear overnight. Generations of residents paid property taxes, supported school budgets, approved improvements and invested in the community.
Now that school system is helping sell new development.
At the same time, the people who already live here are being asked to pay more.
That is one reason many East Brunswick residents are frustrated.
They see school taxes rising.
They see more development.
They see traffic and infrastructure concerns.
And then they see the things they have spent years paying to build and support used to market new development alongside tax incentives they themselves do not receive.
This is bigger than one development or one PILOT agreement.
It is about whether the people who already call East Brunswick home still feel like the priority.
That frustration should not be dismissed.
It should be understood.
Why Eyes on EB Exists
Eyes on EB exists to give East Brunswick residents the information they need to understand what is happening in their town, ask better questions and hold local government accountable.
We are not here simply to complain about East Brunswick.
We are here because we believe East Brunswick can get back on track.
That starts with transparency.
It starts with paying attention.
And it starts with making sure the people who already live here have a real voice in what East Brunswick becomes next.
