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Understanding the PILOT Debate in East Brunswick After Recent Town Council Discussion

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Understanding the PILOT Debate in East Brunswick After Recent Town Council Discussion

Township Administrator Joseph Criscuolo defended the township’s redevelopment approach during the recent Town Council discussion surrounding PILOT agreements, redevelopment, and school funding concerns.

Criscuolo explained that many of the properties involved in redevelopment projects were previously “underutilized” or “dilapidated” sites generating limited tax revenue before redevelopment efforts began.

He specifically referenced areas such as the former Wonder Bread property and Loemann’s Plaza, arguing that many of these sites had become financially stagnant before redevelopment.

“If you want to keep up with taxes and increases, you got to evolve,” Criscuolo said during the meeting.

The Township’s Position on School Funding

Criscuolo also pushed back on the idea that schools are directly losing operating budget money because of PILOT agreements.

“The board of ed still gets the land value on those agreements,” Criscuolo stated. He later added, “The school system gets all the money they ask for truly.”

Township officials argued that the school district still receives its approved budget through the existing budget and levy process.

The township’s broader position is that redevelopment projects create more value than leaving aging or struggling commercial properties untouched.

“Would you rather have us let the big developers just sit on that land and run those properties into the ground or revitalize the north end of town to make it something you could be proud of?” Criscuolo asked during the meeting.

The Capital Improvement Discussion

Another major point discussed during the meeting was that PILOT funds are legally restricted in their use.

Under state law, PILOT funds cannot simply be redirected into the school district’s day-to-day operating budget. Township officials explained that the money can instead be used for certain capital improvements involving schools and public facilities.

Council members pointed to improvements at Warnsdorfer School as one example of how PILOT-related funding has been used.

However, some residents argue that this distinction is a major source of frustration in the debate.

While capital improvements may help fund physical projects and facility upgrades, those funds cannot directly address many of the operational concerns currently dominating school discussions, including staffing pressures, layoffs, future layoffs, recurring educational costs, and program concerns.

For some residents, those feel like two very different conversations entirely.

Broader Concerns From Residents

Some residents also argue that while capital improvements are important, they do not necessarily solve the immediate financial concerns many parents and taxpayers are focused on right now.

Others point out that East Brunswick still has ninth graders attending Churchill Junior High School rather than the high school itself, which remains part of the broader conversation surrounding school facilities, long-term planning, and educational priorities.

Because of that, some residents feel examples such as parking lots, facility upgrades, or other capital projects do not fully address larger concerns surrounding operational funding pressures and the future direction of the school district.

Questions About Redevelopment Incentives

Some residents also remain skeptical of the idea that redevelopment would not happen at all without PILOT agreements.

Others question whether the issue is not redevelopment itself, but rather the size, scale, length, or financial structure of some of the agreements being approved.

Some argue there may be middle ground between leaving properties vacant and approving large redevelopment projects under long-term PILOT structures.

A Debate That Is Likely To Continue

The discussion made clear that most residents support improving blighted or outdated properties throughout East Brunswick. The larger debate is whether the structure of some redevelopment agreements is balanced fairly for taxpayers, schools, and the long-term future of the township.

As redevelopment continues throughout East Brunswick, discussions surrounding PILOT agreements, school funding, taxes, and future growth will likely remain a major topic at future Town Council meetings.

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Not Fitting Into a Box Might Be the Best Thing for Eyes On EB

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Not Fitting Into a Box Might Be the Best Thing for Eyes On EB

One thing I’ve become oddly proud of with Eyes On EB is that some of the loudest and most outspoken voices in town rarely engage publicly on our posts, even in situations where I can safely assume they agree with what’s being said.

At first I used to wonder why that was.

Over the last year or so, I’ve had a lot of conversations with different people about it. Some were casual conversations, others were deeper discussions about social media, public perception, and why certain people interact publicly while others stay silent.

What’s interesting is that almost everybody had something valuable to add. Whether every theory is completely true or not, a lot of the feedback started lining up in a way that made sense, especially because much of it came from people who personally received comments, reactions, or feedback from the exact types of people I’m describing here.

Honestly, it’s been a really interesting rabbit hole to go down.

Staying In Your Lane

I’ve realized a lot of people are comfortable engaging with pages only when they fully understand what lane the page stays in. Once they know the angle, the tone, and what side a page predictably takes, interaction becomes easier.

The thing with Eyes On EB is that we’ve never really operated that way.

Sometimes we question decisions made by local leadership, and other times we give credit when we believe it’s deserved. We try to approach situations individually instead of forcing every topic into the same narrative.

I don’t think the unpredictability comes from the variety of things we cover. I think the unpredictability that bothers some people is that they never fully know what side we’re going to take because we approach issues case by case instead of automatically leaning one way, always being negative, or always being positive.

In today’s environment, that approach sometimes feels rarer than it should be. A lot of people seem more comfortable when coverage stays predictable and consistently leans in one direction. But real life, especially at the local level, usually isn’t that simple.

I think part of what makes Eyes On EB different is the willingness to criticize something one week, then acknowledge progress or a fair point the next without feeling the need to stay locked into a permanent position.

That unpredictability makes some people uncomfortable because they can’t immediately place the page into a familiar lane.

And when people can’t easily label something, many choose to observe quietly instead of publicly engaging with it.

The Quiet Readers

What makes this especially interesting is that I know many of these people are still watching.

I don’t know if they’re actually reading every post. All I know for sure is that they are viewing the stories. (Yes, I can tell…don’t worry I won’t tell anyone.)

Some of the most outspoken people in town are, but they won’t follow or publicly engage with the page.

From what I’ve learned through conversations and observations, I genuinely believe a big reason for that is because Eyes On EB doesn’t cleanly fit into a box they’re comfortable defining.

Ironically, I think not fitting neatly into a box may actually be one of the reasons the page continues to grow.

People may not agree with every post, but they also know the page isn’t completely predictable either. And in a strange way, I think that keeps people curious.

I think part of what makes Eyes On EB different is the willingness to criticize something one week, then acknowledge progress or a fair point the next without feeling the need to stay locked into a permanent position.

And the analytics prove that.

Some engage publicly. Others never will.

But I’ve learned that public engagement is only one small part of attention.

There are a lot more quiet readers than people realize.

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Team East Brunswick Completes 300-Mile Police Unity Tour Ride to Honor Fallen Officers

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Team East Brunswick Completes 300-Mile Police Unity Tour Ride to Honor Fallen Officers

After four days and more than 300 miles on the road, Team East Brunswick successfully completed the 30th Anniversary Police Unity Tour, arriving at the National Law Enforcement Officers Memorial in Washington, D.C.

The accomplishment was shared this week by the East Brunswick Police Department, which congratulated its riders and support team for their dedication, perseverance, and commitment throughout the journey.

The department described the ride as more than just a physical challenge, calling it a tribute to the brave men and women who made the ultimate sacrifice in the line of duty and to the families they left behind.

For many in the community, the ride serves as a reminder that law enforcement officers often carry responsibilities and emotional burdens far beyond what residents see day to day. The journey requires months of training, fundraising, and preparation, all centered around honoring fallen officers and ensuring their names and sacrifices are never forgotten.

What Is the Police Unity Tour?

According to the official Police Unity Tour website, the event began in 1997 when Florham Park Police Officer Patrick Montuore organized a four-day bicycle ride from New Jersey to Washington, D.C. to raise awareness about law enforcement officers who died in the line of duty.

What started with just 18 riders has since grown into a nationwide effort consisting of multiple chapters and nearly 2,100 members, including riders, motorcycle escorts, and support personnel.

Participants spend months physically preparing for the ride while also raising money for programs connected to the National Law Enforcement Officers Memorial and Museum. The final leg of the journey ends at the memorial in Washington, where riders are welcomed by family members, survivors, and supporters.

One of the most emotional traditions of the tour involves participants wearing remembrance bracelets throughout the ride before presenting them to the families of fallen officers at the memorial.

In May 2024, the Police Unity Tour donated $2.2 million to the National Law Enforcement Officers Memorial Fund, bringing its total donations since its founding to more than $37.5 million.

For Team East Brunswick, the completion of the ride marked not just the end of a long journey, but participation in a national tradition centered around remembrance, sacrifice, and service.

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What YouTube Viewership Might Say About Civic Engagement in East Brunswick

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For whatever reason, I went down a rabbit hole this week looking at YouTube viewership numbers for East Brunswick public meetings.

Specifically, I compared dozens of Board of Education and Township Council meeting uploads to see what residents are actually paying attention to online. Not Facebook comments. Not hearsay. Just the raw numbers publicly sitting on YouTube.

And honestly, the difference surprised me.

Based on the meetings I reviewed, Board of Education meetings averaged around 644 views per upload, while Township Council meetings averaged closer to 144 views.

That means BOE meetings are pulling roughly 4.5 times more viewers online than Township Council meetings.

At first glance, people may immediately interpret that as controversy or negativity surrounding schools. But after thinking about it more, I’m not sure the answer is that simple.


Schools Create Immediate Emotional Investment

School-related issues are personal.

Parents naturally pay close attention to curriculum, staffing, class sizes, academics, taxes, student support services, sports, and school culture. Even residents without children in the district often follow education discussions because schools directly impact the future reputation and value of the community.

What stood out to me even more, though, was how the BOE viewership appears to have increased over time.

Some older uploads sat in the few-hundred-view range, while several recent meetings discussing literacy curriculum changes, budgeting, staffing, and public debate crossed well over 1,000 views. One meeting even surpassed 2,000 views.

That suggests more residents are paying attention now than they were before.

Whether people agree or disagree with specific decisions, the data clearly shows that school-related discussions are generating sustained public engagement.


Township Council Meetings Tell a Different Story

The Township Council numbers were interesting for a different reason.

Compared to the BOE meetings, Town Council meetings drew far fewer YouTube views overall. For a town with more than 50,000 residents and roughly 17,000 households, an average of around 144 views per meeting is a relatively small slice of the community.

At the same time, social media comments and local conversations show there absolutely are strong opinions involving redevelopment, PILOT agreements, Crystal Springs, taxes, traffic, and the future direction of the township.

So the question becomes:

Why doesn’t that concern translate into actual meeting viewership the same way BOE issues do?

What makes this interesting to me is that township issues absolutely do generate strong reactions in East Brunswick.

Anyone who spends time reading local Facebook discussions already knows residents have passionate opinions involving redevelopment, taxes, traffic, PILOT agreements, Crystal Springs, and the overall direction of the township.

So in theory, you might expect Town Council meetings to generate similar sustained online attention.

But the numbers don’t fully reflect that.

That’s part of what made me stop and think.


Is Township Government Harder for Residents to Follow?

One possibility I started thinking about is whether township government is simply harder for the average resident to fully grasp in a meaningful way.

School issues are often direct and personal. Most residents immediately understand conversations involving curriculum, teachers, students, and classroom experiences because they can connect those topics to their own lives fairly easily.

Township government can be very different.

Discussions involving redevelopment law, PILOT agreements, zoning, infrastructure, affordable housing obligations, grants, municipal finance, and long-term planning are often layered and technical. Even residents who care deeply about the future of East Brunswick may only understand pieces of the larger process.

Because of that, people may engage more through simplified Facebook discussions, clips, or emotional reactions rather than sitting through a full council meeting trying to follow technical discussions that can become difficult to digest.

One important thing to note is that Township Council meetings are also typically much shorter than Board of Education meetings. Most council meetings seem to run around one to one-and-a-half hours, while BOE meetings often stretch between two and four hours depending on public comment and agenda topics.

So meeting length may play some role in overall viewership. At the same time, even accounting for that difference, the gap in attention between the two remains fairly significant.

And to be fair, most people today probably are not sitting through multiple two-to-four hour public meetings every month.


Can Short Clips and Recaps Capture the Full Picture?

A lot of residents get their information through clips, social media discussions, recap posts, articles like this, or conversations with others. There’s nothing inherently wrong with that — realistically, most people simply do not have the time.

But it also raises another interesting question:

Can the full nuance of complicated township and school issues really be captured through short clips, headlines, or comment sections alone?

Sometimes even after watching entire meetings, it can still be difficult to fully understand all the layers, context, and long-term implications behind certain decisions.


Maybe the Data Raises More Questions Than Answers

I’m not writing this because I think one side of local government is “good” or “bad.”

Honestly, I just found the numbers fascinating.

The data may not fully explain how residents feel, but it does raise some interesting questions about civic engagement in East Brunswick.

Are residents more emotionally connected to schools than municipal government?

Does controversy naturally drive more sustained attention?

Is township government simply harder for the average resident to follow in long-form meetings?

Or are people consuming local information differently now — through clips, social media discussions, and summaries rather than full meetings themselves?

I honestly don’t know the answer.

But the numbers definitely made me stop and think.

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Eyes On EB, Community Conversations, and the “Blue Ocean” We Accidentally Created

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Eyes On EB stats

Building a Different Kind of Local Conversation

The page has been getting a ton of views lately, and we genuinely want to thank everybody for the support. Over the last 30 days, Eyes On EB has received more than 320,000 views, with nearly 90% of them coming directly from East Brunswick and surrounding towns.

We think people were looking for a more modern style of local content — something that felt more connected to what residents were actually discussing in real time. That’s what we’ve tried to build with Eyes On EB.

What really stands out to us is that about 76% of those views came from non-followers. For a page with just under 3,000 followers, that suggests the content is reaching far beyond its existing followers. It means residents are sharing posts, discussions are spreading organically, and people who may not even follow the page are still consistently seeing and engaging with the content.

We’ve also seen strong growth across video content, with 3-second video views up more than 200% and 1-minute views up nearly 1,000% over the last month. That tells us people are not only clicking on content, but are actually spending time watching and following along with the conversations happening in town.

One thing we’ve learned is that we never want to post just to post. Sometimes that means there may be a few quiet days, but we’d rather focus on topics we genuinely feel residents should either be aware of or actually care about. The goal has never been to flood timelines with content just for engagement.

It’s also been a lot of fun hyper-focusing on the topics the community seems most concerned about, adding context and nuances where we can, and then watching East Brunswick residents fill in some of the blanks through their own experiences, opinions, and discussions. In many ways, that has become one of the most rewarding parts of building this platform.

Recently, someone mentioned that Eyes On EB created a “blue ocean.” We finally decided to look up what that really meant, and honestly, it made perfect sense. A blue ocean is about creating your own lane rather than competing in an overcrowded space.

Most local Facebook groups tend to become chaotic discussion boards where conversations move fast and context gets lost. On the other hand, traditional local news outlets often don’t cover the smaller, hyperlocal nuances residents talk about every day. There really wasn’t a platform that consistently combined local videos, meeting breakdowns, commentary, memes, polls, articles, trending discussions, and community conversations in one place.

At the end of the day, none of this works without the community itself. The discussions, perspectives, disagreements, corrections, added context, and shared experiences are what truly make the platform what it is. We appreciate everybody who continues to follow along, contribute to the conversation, and support what we’re building here in East Brunswick.

 

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Crystal Springs Dominates Discussion at East Brunswick Council Meeting

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Crystal Springs Dominates Discussion at East Brunswick Council Meeting

The May 11 East Brunswick Town Council meeting opened with one topic clearly on the minds of residents: Crystal Springs.

Council President Dana Zimbicki addressed the issue almost immediately, saying she had received “dozens and dozens” of emails and phone calls following the previous meeting regarding rumors and concerns tied to Crystal Springs.

Zimbicki stressed that the council has not discussed closing Crystal Springs and said the facility is operating as normal heading into the summer season. She emphasized that Crystal Springs remains an important part of the township, especially for local students and young workers.

According to Zimbicki, the park currently employs around 125 lifeguards and is still hiring. She encouraged anyone looking for summer employment to apply quickly because lifeguard training was already underway.

She also pushed back against claims that Crystal Springs was shutting down, saying the park will open May 23 for Memorial Day weekend as scheduled. Zimbicki described the facility as “cost effective and reasonable” and highlighted newer ticketing options, including two-person season passes for households.

She compared Crystal Springs pricing to other entertainment venues, noting that some trampoline-style attractions charge around $25 for only two hours, while Crystal Springs offers a full day for a similar cost.

Zimbicki also acknowledged some operational challenges, particularly staffing shortages. She explained that reduced operating hours are partly tied to difficulties finding enough lifeguards to safely staff the facility.

Another major point she mentioned was that Crystal Springs took out a loan during COVID, but that loan is expected to be paid off this year. She framed that as a sign the facility is moving “in a good direction.”

Her overall message at the beginning of the meeting was clear: Crystal Springs is opening, operating, and continuing forward, despite rumors circulating online.

Joseph Criscuolo Explains Indoor Pool Discussions

Roughly twenty minutes later, Township Administrator Joseph Criscuolo expanded on another Crystal Springs-related issue that has generated significant discussion in town: the proposed indoor pool concept and the status of a $500,000 grant.

Criscuolo said misinformation online prompted him to publicly explain the situation.

According to Criscuolo, years ago township officials explored the possibility of an indoor pool facility in East Brunswick. At the time, conversations took place with the Board of Education regarding a potential new high school project that could include a shared indoor pool facility.

The concept was based around having students use the pool during school hours while the public could use it during evenings and weekends.

Criscuolo said similar shared-use models already exist elsewhere in New Jersey and can make more financial sense because pools are often underutilized during daytime hours.

He explained that the previous Board of Education and administration were not interested in the idea at that time, but East Brunswick still pursued grant funding through state legislators, ultimately securing a $500,000 grant.

Importantly, Criscuolo emphasized several times that the money has not been spent and remains available.

The township later explored whether Crystal Springs itself could house an enclosed indoor pool facility. However, after engineering review, officials concluded the site presented major challenges.

Criscuolo said the water table at Crystal Springs is extremely high, making foundation work costly and difficult. He also pointed to the distance between the main pool and bathroom facilities, saying the layout would not function well for winter operations.

Additional concerns included the unpaved parking lot, stormwater management complications, and winter plowing difficulties.

“It was not impossible,” Criscuolo explained, “but it would be quite costly.”

Because of those constraints, the township shifted toward exploring other redevelopment locations instead.

Criscuolo then revealed that officials are now revisiting the original shared-use school concept due to changes in district leadership. He said the township is currently having conversations with Superintendent Dr. Mamman, the new business administrator, and the current Board of Education about potentially using the grant money at or near the high school.

He described the process as “ever evolving” and confirmed that meetings are already scheduled between township officials, school administrators, and engineering staff to continue discussions.

Criscuolo also stressed that no final decisions have been made and that multiple locations are still being explored.

Residents Speak on Crystal Springs Hours

During public comment, resident Laura W. spoke passionately in support of Crystal Springs, calling it one of the major reasons her family moved to East Brunswick decades ago.

She argued that reduced operating hours are the primary reason membership has declined in recent years.

Laura W. said many residents in local community chats told her they dropped memberships specifically because the pool closes too early. She noted that working residents often cannot realistically use the facility if it closes at 6 p.m.

She also criticized the reduced value of day passes when weather interruptions can cut visits short.

According to Laura W., reduced membership did not cause reduced hours. Instead, she argued the reduced hours caused the membership decline.

Criscuolo Responds to Staffing Concerns

Criscuolo responded by giving a detailed breakdown of the staffing challenges facing Crystal Springs.

He explained that the lazy river alone requires nine lifeguards. The slides require another three to four lifeguards depending on volume, while the lap pool, splash areas, and Sapphire Bay all require additional staffing.

According to Criscuolo, the township needs approximately 20 to 25 employees per shift to safely operate the facility.

He said East Brunswick begins lifeguard recruitment in November and works hard to retain returning college students, but many move on to internships or career-related jobs after sophomore year.

Criscuolo also pointed to labor restrictions for minors, rising costs, and broader staffing shortages affecting pools statewide.

He noted that other pools and recreational facilities across New Jersey have reduced hours or closed entirely due to similar staffing and operational pressures.

PILOT Agreements and Budget Debate

Another major discussion involved PILOT agreements and redevelopment.

Resident Michael D. raised concerns that PILOT agreements may negatively impact the Board of Education financially over time.

Criscuolo pushed back strongly on that claim, arguing that many redevelopment sites were previously underutilized or blighted properties producing minimal tax revenue.

He used examples such as the former Wonder Bread factory site and old commercial properties on Route 18.

According to Criscuolo, the Board of Education still receives its approved budget and redevelopment projects ultimately generate more long-term revenue for the township.

Council members also clarified that PILOT funds legally can only be used for capital improvements, not operating expenses for the school district.

Other Topics Covered

Other residents raised concerns about Route 18 bus shelters, garbage collection costs, redevelopment transparency, affordable housing, insurance increases, township surplus funds, and debt service.

The meeting also included:

  • Presentation of the township’s 2025 audit, which received a clean “unmodified opinion”
  • Approval of the 2026 budget
  • Discussion of grant funding entering the budget
  • Discussion of a major water line replacement project near Route 1
  • Primary election reminders and voter registration deadlines
  • Announcements regarding the Junior Police Academy, fishing derby, and Memorial Day ceremony

The next East Brunswick Town Council meeting will take place Thursday, May 28 due to the Memorial Day holiday.

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East Brunswick Spring Sports Roundup: May 4 to May 9, 2026

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East Brunswick Spring Sports Roundup May 4 to May 9, 2026

Spring sports kept rolling last week, and East Brunswick athletes gave Bears fans plenty to follow. From big wins on the diamond, strong golf and tennis showings, lacrosse standouts, and volleyball battles that went the distance, it was another packed week across the spring schedule.

Girls Golf Stays Strong in Red Division Play

East Brunswick girls’ golf continued its unbeaten regular season with a 168 to 173 win over J.P. Stevens at Tamarack Golf Course on Monday, May 4. Dasha Patel led the Bears with a 40, followed by Claire Liu with a 41, Tasneem Basrai with a 42, and Isabella Loufek with a 45.

The Bears also had a strong showing at the NJSIAA North Jersey, Group A tournament, finishing second as a team with a 351. Claire Liu placed fifth overall with a 78, while Tasneem Basrai shot an 85 and Dasha Patel added a 90.

Boys Golf Competes in State Sectional Tournament

East Brunswick boys golf finished fifth at the NJSIAA South Jersey, Group 4 tournament with a team score of 329. Hsieh Fong-Yang led the Bears with an 80, while Carlo Salardino and Shreyas Batra each shot 82. Ivan Liu added an 85.

Softball Puts Together a Huge Week

East Brunswick softball had one of the strongest weeks of any Bears team, picking up wins over Monroe, South Brunswick, Spotswood, North Brunswick, and Old Bridge.

The Bears opened the week with an 8 to 3 win over Monroe behind a big game from Christina Lee, who had four hits, scored three runs, drove in one, and struck out five in the circle. Isabella Warrington drove in three runs, while Maria Rampolla added two RBI.

On Tuesday, East Brunswick exploded for an 18 to 1 win over South Brunswick. Eva Munoz had three hits and scored three runs, while Maria Rampolla drove in three and hit a home run. Christina Lee struck out six and allowed just two hits.

The Bears followed that with a 5 to 0 shutout over Spotswood on Thursday. Christina Lee was dominant again, throwing seven shutout innings with eight strikeouts and no walks.

On Saturday, East Brunswick added two more wins, beating North Brunswick 10 to 0 and Old Bridge 10 to 2. Rachel Gerould had three hits and three RBI against North Brunswick, while Christina Lee struck out nine in six shutout innings. Against Old Bridge, Lee had three hits, Makenna Gay scored three runs, and the Bears finished with 15 hits.

Boys Lacrosse Picks Up Two Big Wins

East Brunswick boys lacrosse started the week with an 11 to 4 win over Sayreville. A.J. Pepe led the way with five goals, Mateo De La Cruz added three, and Adam Margulies dominated faceoffs by winning 17 of 17.

After a loss to Peddie on Thursday, the Bears bounced back in a big way Saturday with a 13 to 1 win over Dayton. Foster Dohn had a huge game with four goals, three assists, and seven total points. A.J. Pepe added three goals and two assists, while Brian Simpson scored three times.

Girls’ Lacrosse Splits the Week

East Brunswick girls lacrosse fell to Old Bridge 14 to 3 on Tuesday, with Erika Riggio scoring all three goals for the Bears.

The team responded Friday with a strong 9 to 2 win over South Plainfield. Riggio led again with three goals and one assist, while Sienna Mitchell and Gianna Stavola each scored twice. Maria Bumbaca made four saves and allowed just two goals.

Boys Tennis Battles Tough Competition

East Brunswick boys tennis opened the week with a 4 to 1 win over St. Joseph. Ishaan Makim won at first singles, Ashwin Deodhar won at third singles, and the Bears swept both doubles matches.

The Bears then had two close 3 to 2 losses against strong opponents, falling to Millburn on Thursday and Christian Brothers Academy on Saturday. Against Millburn, Ishaan Makim won at third singles, while Timur Savin and Vyan Mahesh won at first doubles. Against CBA, Makim won again at third singles, and Mahesh and Savin won at first doubles.

Boys Volleyball Wins Two Before GMC Tournament Loss

East Brunswick boys volleyball picked up back-to-back wins during the week. The Bears beat West Windsor-Plainsboro North 25 to 17 and 25 to 19 behind 11 kills from Dylan Schon, 26 assists from Connor Wong, and four blocks from Yuvraj Singla.

They followed that with a three-set win over Piscataway, taking the match 20 to 25, 25 to 23, 25 to 22. Singla had 10 kills and five blocks, while Wong added 30 assists.

The Bears then fell to South Brunswick in the first round of the Greater Middlesex Conference Tournament, losing 25 to 18, 23 to 25, 25 to 23.

Baseball Faces a Tough Week But Gets Big Individual Performances

East Brunswick baseball had a difficult week in the win loss column, but there were still standout performances. Julian Satterthwaite had a big game against South Brunswick with three hits, three runs, two RBI, and a home run.

Against Middlesex, the Bears battled in a 10 to 8 loss. Joe Spinello had three hits and scored three runs, while Satterthwaite added three hits, three RBI, and another home run.

Another Packed Week for East Brunswick Athletics

From softball’s dominant run to boys lacrosse finishing the week strong, East Brunswick spring sports gave fans another full slate of highlights. The season is moving quickly, and the Bears continue to show fight, depth, and plenty of moments worth celebrating.

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5 Things That Stood Out From East Brunswick’s Literacy Curriculum Discussion

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This article is a follow-up to our original coverage of the May 7, 2026, East Brunswick Board of Education meeting. After hearing from readers who wanted a deeper understanding of the literacy curriculum discussion, we decided to take a closer look at some of the bigger points raised by the district and Dr. Mamman.

The conversation expanded into a broader discussion about teacher support, literacy strategy, intervention systems, student behavior, social emotional learning, and the long term direction of reading instruction across the district.

Here are five things that stood out during the discussion.

1. Administrators Repeatedly Stressed That Curriculum Alone Is Not Enough

One of the clearest themes throughout the night was that district leaders do not believe any single curriculum alone will solve literacy challenges.

Superintendent Dr. Mamman repeatedly emphasized that highly effective teachers remain the most important factor in student success and that teacher support and training are critical pieces of the process.

Much of the discussion focused not just on the curriculum itself, but on coaching, collaboration time, professional development, and ongoing teacher support throughout the year.

2. The Conversation Expanded Well Beyond K Through 2

Although the vote itself focused on K through 2 implementation, administrators and board members spent significant time discussing grades 3 through 5 as well.

The district discussed:

  • possible future expansion into additional grade levels
  • strengthening vocabulary instruction
  • literacy alignment across grades
  • intervention systems
  • and additional support for students moving into upper elementary grades

There was also discussion about students currently involved in pilot programs potentially continuing with CKLA moving forward.

3. District Leaders Focused Heavily on Consistency and Alignment

Another major theme throughout the discussion was the need for greater consistency across classrooms and schools.

Administrators discussed the importance of making sure instructional goals, literacy supports, and intervention systems are more aligned district wide moving forward.

The district also outlined plans focused on increased collaboration between teachers, clearer instructional expectations, and more consistent literacy support across buildings.

4. Student Behavior and Social Emotional Challenges Were Part of the Discussion

One of the more notable moments came when district leaders connected student behavior and social emotional needs to classroom performance and literacy outcomes.

Administrators explained that literacy performance cannot simply be viewed through the lens of curriculum alone and suggested that academic growth is connected to multiple factors, including behavior, intervention systems, and social emotional support.

The conversation reflected a broader “whole child” approach rather than viewing literacy as an isolated issue.

5. Teacher Support and Professional Development Became a Major Focus

A large portion of the presentation focused on how the district plans to support teachers throughout the rollout process.

The discussion included:

  • expanded professional development
  • summer training opportunities
  • instructional coaching
  • classroom walkthroughs
  • collaboration time
  • and additional literacy support systems

Administrators also noted that some support structures, including literacy coaching and professional development opportunities, had been reduced over the years during periods of budget constraints.

Much of the overall discussion centered around implementation, teacher support, intervention systems, and long term planning as the district prepares for the next phase of its literacy strategy.

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East Brunswick BOE Unanimously Approves New Literacy Curriculum Direction

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East Brunswick BOE Unanimously Approves New Literacy Curriculum Direction

The East Brunswick Board of Education unanimously approved a new ILA (Integrated Language Arts) curriculum direction following a lengthy presentation and discussion that focused on literacy instruction, teacher support, intervention systems, and long term implementation planning.

The presentation, led by Dr. Mamman and district administrators, centered on the adoption of CKLA (Core Knowledge Language Arts) for grades K-2, while also outlining broader literacy improvements planned for grades 3-5. Administrators repeatedly emphasized that the district is not simply buying a curriculum, but trying to build a stronger literacy system around teacher support, intervention strategies, student data, and consistency across schools.

Dr. Mamman opened the discussion by explaining that teaching reading is not solved by one program alone.

“I will still take a highly effective teacher over any one program,” Dr. Mamman said during the presentation.

Pilot Program Helped Shape the Rollout

A major part of the discussion focused on what the district learned from this year’s CKLA pilot program.

According to administrators, teachers who participated in the pilot gave overwhelmingly positive feedback, with Dr. Boley stating that they loved the program and did not want to return to a different one.

The pilot also helped the district identify areas that still need improvement, including pacing, vocabulary instruction, intervention time, and additional support for multilingual learners and special education students.

Current pilot students at Lawrence Brook and Warnsdorfer are expected to be able to continue with CKLA moving forward, with parents also having the option to opt out. Administrators said conversations are ongoing with principals and CKLA representatives regarding additional resources and teacher training needed to support that continuation.

What Changes in K-2

The most immediate change is the formal rollout of CKLA in grades K-2.

Administrators described the early grades as the foundation for literacy development, while also emphasizing the larger goal of helping students move from “learning to read” to “reading to learn” across all subjects.

The district plans to support the rollout with:

  • additional literacy coaching
  • expanded teacher training
  • classroom modeling
  • collaborative planning time
  • summer professional development
  • monthly “Lunch and Learn” collaboration sessions

The district also plans to add an instructional coach specifically focused on supporting the K-2 implementation.

Changes Planned for Grades 3-5

Although CKLA is only being formally adopted for K-2 this year, administrators also discussed significant literacy improvements planned for grades 3-5.

Those changes include:

  • additional nonfiction reading
  • vocabulary development
  • grammar and writing conventions
  • structured literacy supports
  • deeper language exploration and comprehension work

Administrators said these additions are intended to strengthen gaps they identified in the current literacy structure while creating better alignment moving forward.

Board members also asked questions about what happens as students move into fifth and sixth grade, particularly because scheduling becomes more complicated at Hammarskjold. Administrators acknowledged that more planning discussions are still needed for those grades.

Heavy Focus on Teacher Support

One of the biggest themes throughout the night was teacher support.

Dr. Mamman repeatedly stressed that teachers need more time to collaborate, review student data, learn from each other, and share successful classroom strategies.

“We know that teachers learn best from each other,” Dr. Mamman said. “They need time to come together and learn from each other and share best practices.”

The district said it is increasing PD (Professional Development) opportunities significantly, with training beginning in June and continuing throughout the summer and school year.

Board member Dr. Anna Braun strongly praised the district’s professional development plan, speaking from her own classroom experience and emphasizing that meaningful teacher support is critical during large curriculum changes.

Braun also praised Dr. Mamman’s literacy background and leadership during the process.

Special Education and ESL Supports Also Discussed

The conversation also included extensive discussion surrounding special education and ESL (English as a Second Language) supports.

Administrators said a special education audit is currently underway, while an ESL audit began this week.

The district also discussed MTSS (Multi-Tiered System of Supports) and RTI (Response to Intervention), both systems designed to identify struggling students early and provide targeted academic support.

Administrators explained that the district is looking not only at academics but also at SEL (Social-Emotional Learning), behavior, and intervention strategies as part of the broader literacy plan.

The board also discussed support for students with IEPs (Individualized Education Programs), with administrators emphasizing that teacher collaboration and intervention time will be critical to helping students succeed.

Measuring Success

Administrators said they plan to review student performance every four to six weeks and provide quarterly updates to the board.

The district discussed using student data, classroom walkthroughs, assessments, and teacher feedback to monitor implementation and make adjustments as needed.

The board also discussed a goal of improving literacy benchmark performance by approximately 10 percent over time.

Parent Involvement and Community Feedback

The presentation also highlighted parent involvement through curriculum committee meetings, literacy nights, webinars, and future opportunities for parent and teacher feedback.

Board members noted that parents, staff, administrators, and community members have all participated in curriculum committee discussions throughout the process.

A Long Night and a Major Education Discussion

The meeting ending late, with Teacher Appreciation activities continuing until after 9 PM and the overall meeting ending around midnight.

Notably, no members of the public spoke during the separate budget public comment session. However, several residents did speak during the general public comment regarding a Mandarin teacher who was reportedly retained.

While several board members asked detailed questions throughout the night, the overall direction was clear: the district is moving forward with a broader literacy overhaul that administrators believe will strengthen reading instruction, teacher support, intervention systems, and student outcomes across East Brunswick schools.

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Is It Worth Sacrificing Reach to Control Facebook Comments in East Brunswick?

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What is more important for a municipality on social media: controlling negativity, or making sure residents actually see the message?

That question has become increasingly interesting to me, especially given my work in digital marketing and content creation, where I work with companies across the United States on visibility, reach, engagement, and communication strategy.

Admittedly, that background shapes how I look at this.

Because from a marketing and content perspective, attention is everything. Eyes On EB has proven that firsthand. If we shut comments off completely, the page would probably become stagnant and far less engaging, like many township pages eventually become. There would be less discussion, less sharing, less interaction, and ultimately far less reach. Whether people agree, disagree, debate, or react, that activity is part of what drives visibility. Without that engagement, there is a very good chance Eyes On EB would not be generating the 300,000-plus monthly views it now sees across its platforms. (Yeah, we are flexing a bit)

Whether it is a business promoting a service, a town trying to increase awareness about an ice skating rink, Crystal Springs, recreation registration, summer programs, road closures, or emergency updates, the goal is ultimately the same: get the message in front of as many people as possible.

And social media platforms are specifically designed to reward engagement.

That is why it has always been somewhat mind-baffling to me when I see township and city pages shut comments off entirely.

I understand why they do it. Honestly, I probably would not want to moderate local Facebook comments either.

But at the same time, suppressing comments may also be suppressing reach.

And in today’s algorithm-driven environment, those two things are directly connected.

Municipalities Across Middlesex County Are Taking Different Approaches

There does not appear to be one standard approach when it comes to municipal social media strategy.

Township of Monroe has comments disabled on posts.

Borough of South River also limits public commenting.

Meanwhile, Township of South Brunswick leaves comments open, along with Township of Old Bridge and City of New Brunswick.

Borough of Spotswood also appears to allow comments and interaction.

And perhaps the funniest comparison is that even the New York City Police Department allows comments on many of its posts.

That contrast alone shows how differently municipalities view public interaction online.

Social Media Rewards Activity, Not Silence

The important thing to understand is that platforms like Facebook and Instagram are not simply information boards anymore.

They are engagement platforms.

The algorithm rewards:

  • Comments
  • Shares
  • Reactions
  • Saves
  • Watch time
  • Discussion
  • Interaction

That activity tells the platform people are paying attention, which usually results in broader distribution.

In simple terms, the more people interact with a post, the more likely Facebook and Instagram are to continue showing it to additional users.

The algorithm generally does not care whether people are praising the town, debating a policy, complaining about taxes, or arguing about traffic.

It mostly sees activity.

And activity creates reach.

That is why from a digital marketing perspective, turning comments off can feel counterintuitive, especially when municipalities are investing substantial time and taxpayer money into creating content in the first place.

Municipal Content Has Become Far More Sophisticated

Municipal social media pages today are dramatically different from those they were ten years ago.

Many townships and cities now produce:

  • Professionally edited reels
  • Drone footage
  • Community spotlights
  • Seasonal campaigns
  • Event videos
  • Emergency graphics
  • Recreation marketing
  • Public works updates
  • Tourism-style promotional content

Some municipalities have communications teams, outside consultants, photographers, videographers, or marketing assistance helping shape their public messaging.

The content itself has improved significantly.

But if engagement is being restricted at the same time, it raises a fair question:

Are municipalities unintentionally limiting the effectiveness of their own communication?

Why Municipalities Probably Shut Comments Off

To be fair, there are completely understandable reasons for why municipalities may prefer closed comments.

Local Facebook comment sections can become chaotic quickly.

A post about a paving project somehow turns into arguments about taxes, national politics, school funding, development projects, or complaints completely unrelated to the original topic.

Moderation takes time, staffing, and consistency.

There are also concerns involving:

  • Harassment
  • Misinformation
  • Political fighting
  • Offensive comments
  • Residents using comments as service requests
  • Legal and public records considerations

For many municipalities, disabling comments may simply feel safer and easier to manage.

And honestly, after reading some local Facebook threads, that reasoning is hard to argue against. Eyes On EB knows firsthand that we’ve been harassed, letters sent to our office, and the list goes on. It’s not always fun.

The Bigger Communication Question

At the same time, municipalities now operate inside the same attention economy as every other organization online.

Whether a town likes it or not, Facebook and Instagram prioritize interaction.

That creates an interesting tradeoff between control and visibility.

Because while turning comments off may create a cleaner page, it may also significantly reduce how far important information travels organically.

And that becomes especially important when municipalities are trying to raise awareness of community programs, public events, recreational facilities, seasonal activities, or major township announcements.

At the end of the day, this is not really about whether comments are good or bad.

It is about whether suppressing engagement is also suppressing reach.

And in today’s social media environment, that is probably a much bigger conversation than many municipalities realize.

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