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Parents Raise Urgent Concerns Over Literacy, Equity, and Special Education at Nov. 13 BOE Meeting

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The “For the Good of the Cause” portion of the November 13th East Brunswick Board of Education meeting once again brought the district’s literacy struggles into sharp focus — and added a heartbreaking special-education issue that left many in the room stunned. What unfolded was a series of emotional, deeply personal testimonies from parents who are asking for the same thing: transparency, equity, and compassion.

Below is a journalistic look at what was said, why it matters, and what these parents asked of the district.


A Familiar Topic Returns: Literacy Pilot Concerns Resurface

Literacy was front and center, echoing concerns raised earlier this fall.
Dr. Maggie Georges spoke first, and she did not mince words.

She described the district’s new reading pilot — including Amplify — as something families were “left in the dark” about.

“It took a lot of time, effort, and speaking to multiple people to even gather the limited information I have,” she said. “There has been no clear communication about this pilot or the district literacy plan.”

A parent of three children in grades K–3, Dr. Georges said she was alarmed when their pilot assessment indicators suggested they were reading below grade level. Parents received the results, she explained, but no meaningful explanation of what they meant, how accurate they were, or what came next.

And then came the part that frustrated many listening:

“I was taken aback when I saw the agenda and saw that the district is approving only one hour of teacher training for a brand-new reading program.”

She asked a series of pointed questions that the district has yet to answer publicly:

  • How will teachers actually be trained?

  • Why is training time so limited?

  • What is the timeline for district-wide implementation?

  • Why was an outdated curriculum left in place for years?

  • What supports are in place now for students flagged as below grade level?

For Dr. Georges, this isn’t about a pilot. It’s about trust.

“Families choose to live here and pay the taxes we do because we expect a high-quality education.”

Tap the video to hear each speaker’s full comment and understand exactly what was brought to the board.


The Matthew Effect: A Warning About Widening Gaps

Next, Michelle Bethe took the microphone. Her comments were just as urgent — but focused on the long-term consequences of poor literacy instruction.

She spoke about the Matthew Effect, a well-documented pattern in education where early readers soar and struggling readers fall further behind.

“Students who learn to read early and well continue to grow rapidly. But students who struggle fall further behind — not because they lack intelligence, but because they’re not getting equal access to the very tool that unlocks learning.”

Bethe highlighted a critical issue:
Students in resource room settings were excluded from the district’s literacy pilots. They remain on programs like LLI (Leveled Literacy Intervention), which recent research has shown to be ineffective at helping students catch up.

She warned that by middle school, the consequences are severe:

“A student reading below grade level isn’t just struggling to read the words — they’re struggling to access the content itself.”

Her message was clear: literacy is equity. And the longer the district waits to adopt structured, evidence-based reading instruction for all students, the wider the opportunity gap becomes.

Tap the video to hear each speaker’s full comment and understand exactly what was brought to the board.


A Parent’s Plea for Inclusion: “Where Is the Compassion?”

The final speaker was Kevin Lynn, and the room’s tone shifted as he described the situation facing his preschool-aged son, a child in the district’s special education program.

For reasons tied to the district’s scheduling change, special-education preschoolers are now excluded from the township aftercare program — while general-education preschoolers are not.

“These are kids who would arguably benefit the most from socialization and inclusion,” Lynn said.

To avoid disrupting their son’s therapy hours, the family found an inclusive daycare willing to let their privately funded ABA therapists continue working with him. The district would not have to pay a dollar.

All they needed was transportation.

The request was denied.

Lynn read a portion of the district’s response — an email that stunned many listening:

“Your request for transportation is denied… this matter is now closed. Further communication seeking to debate this policy will not receive a response.”

The lack of empathy, he said, was crushing.

“We didn’t write to a corporation. We wrote to our child’s district.
If this is how the board responds to families like ours, refusing to even consider a policy that excludes the most vulnerable students, then this board has lost its way.”

It was one of the most emotional moments of the night.

Tap the video to hear each speaker’s full comment and understand exactly what was brought to the board.

 


Three Voices, One Message

Although the topics differed — literacy instruction, equity gaps, and special-education inclusion — the underlying theme was the same:

Parents are asking for transparency, empathy, and urgency.

The concerns raised weren’t small or abstract. They touched on:

  • whether children are learning to read

  • whether struggling readers are receiving effective support

  • whether students with disabilities are being included rather than excluded

  • whether communication from the district reflects respect for the families it serves

And once again, literacy dominated the conversation — a sign that parents are not satisfied with the district’s rollout, explanations, or support systems.

East Brunswick is a high-performing district with high expectations. The parents at the microphone simply asked the district to meet those expectations with clarity, compassion, and a real plan.

East Brunswick Students Push for the Return of a Real Senior Trip

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Before anything else, here is the petition. If you believe East Brunswick students deserve the return of a real senior trip, this is the link that matters most:

Sign the Petition:
https://www.change.org/p/east-brunswick-high-school-senior-trips

It takes only a moment to sign, and it could help revive a tradition that has been gone for generations.


Why This Matters to Students

When we spoke with Andreas, the East Brunswick student who reached out asking for help spreading the word, their message stood out for its honesty and emotion.

“BRINGING BACK A SENIOR TRIP MATTERS BECAUSE OUR CLASS HASN’T HAD ANYTHING BIG TO LOOK FORWARD TO, AND IT USED TO BE AN EB TRADITION.”

For these students, a senior trip represents something simple but meaningful:

  • A final moment together.
  • A chance to create a shared memory before graduation.
  • A tradition that marks the end of childhood and the beginning of everything that comes next.

A Tradition Lost for Generations

No one seems to know the exact year East Brunswick High School last offered an official senior trip. Some believe the tradition may have ended in the late 1960s. While that cannot be confirmed, one thing can be said clearly:

It has been decades.

Andreas shared that even their mother, a graduate of the 1990s, never had a senior trip either. That means multiple generations of East Brunswick students have completed high school without this milestone experience.

Meanwhile, many nearby districts continue to offer trips year after year.

“IF NEARBY DISTRICTS CAN HAVE THIS EXPERIENCE, WHY CAN’T WE?”

It is a fair question, and it captures the heart of what students are asking.


What Students Are Asking For

The request is simple.

“AN IDEAL TRIP WOULD JUST BE A FULL-DAY OR OVERNIGHT SOMEWHERE FUN WHERE THE WHOLE GRADE CAN MAKE MEMORIES.”

Not a luxury vacation.
Not something over the top.
Just one shared day, or one shared night, where the entire class can be together.

The destination matters far less than the meaning behind it.

A senior trip is a milestone.
A tradition.
A last moment before graduation takes everyone in different directions.


Why This Petition Exists

This movement grew naturally. Students talked, frustration built, and the desire to restore a lost tradition began to gain support.

As Andreas put it:

“THE PETITION STARTED BECAUSE A LOT OF STUDENTS LIKE ME WERE FRUSTRATED THAT WE HAVEN’T HAD A TRIP IN YEARS, AND THE SUPPORT GREW FAST ONCE PEOPLE SAW IT.”

Students have spoken to administrators before, but the conversations didn’t lead to change.
This petition gives them a way to show the district that the interest is real, widespread, and supported far beyond just a few voices.


Why Community Support Means Everything

Andreas shared a message they hope every East Brunswick resident will hear:

“WE JUST WANT THE EB COMMUNITY TO UNDERSTAND THIS TRADITION MEANS SOMETHING TO US AND GIVES SENIORS A REAL ENDING TO HIGH SCHOOL.”

Students can raise awareness.
But the community gives the message weight.

Parents, alumni, staff, and longtime residents can help show that this tradition is worth bringing back — not just for today’s students, but for the generations that will follow.

A tradition doesn’t have to stay lost forever.


How You Can Help

If you believe this tradition should return, here are the most helpful steps you can take:

  1. Sign the petition.

  2. Share it with others.

  3. Let the district know that students deserve this experience.

Sign the Petition:
https://www.change.org/p/east-brunswick-high-school-senior-trips

To follow updates from the student organizers, you can visit their Instagram account:

Instagram: @ebhs_seniortrips_petition_

This movement is bigger than one grade.
It’s about restoring something meaningful for every class still to come.

A tradition lost can become a tradition reborn.
And it starts with one signature.

A Fox, A Dog Named Winston, a Shed, and a Heroic Early Morning in East Brunswick

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East Brunswick woke up to a wild story this morning. While most people were still sleeping, Winston was underneath a backyard shed having the adventure of a lifetime. Somehow he and a fox both ended up wedged under there together. For more than an hour Winston’s family and friends tried everything to get him out, but Winston is no ordinary dog. He is stubborn, brave, blind, and apparently convinced he is a Navy SEAL. The fox, understandably, was not enjoying the bonding experience. The sounds coming from under that shed were intense, and no one could tell who was making them or who was getting the upper hand.

After trying every trick they could think of, the family called for help.

Officer Murray from the East Brunswick Police Department arrived first and immediately brought calm to a chaotic situation. He made sure everyone stayed safe and assessed what needed to be done. It is not every day you arrive to find Winston, a full-on action hero, and a fox sharing a cramped space under a shed, but Murray handled it like a pro.

Then Dan from New Brunswick Animal Control arrived. Winston was stuck deep under the shed, and Dan got right to work. Crawling, reaching, planning, adjusting, doing everything he could to bring Winston to safety without further stressing the injured fox. Winston, true to character, refused to give up his position easily, but with patience and teamwork, the team finally pulled him out.

Winston emerged looking proud, unharmed, and utterly confident that he had just survived a movie scene. He was taken to the vet for a checkup, but he appeared perfectly fine. The fox had a rougher time and was bleeding from the nose and then disappeared into the woods.

Here is the message Winston’s family wants to share with the team who showed up today:

“Thank you to the police officer and the animal control officer who came to help rescue our Winston from a fox under my shed. I appreciate your patience, your teamwork, and your willingness to crawl around after a dog who apparently thinks he’s a total badass. Thanks for getting my tough guy safely back home. Your patience, kindness, and determination meant the world to me. I’m so grateful for the care you showed and for going above and beyond to get him out!”

Winston is headed to the veterinarian for a check-up. The fox returned to the wilderness. And two responders turned a stressful morning into a happy ending.

These are the moments that usually go unseen. The quiet acts of care. The early morning calls. The work our officers and animal control team do for families, pets, and wildlife is done without asking for recognition.

Today we saw it up close.

And Winston will be telling this story forever.

 

How The New School Funding Bills Could Affect East Brunswick

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Understanding S4312 and A5800 Without the Politics

New Jersey lawmakers have been moving two major pieces of legislation that could shape how school funding works across the state: S4312, which changes how districts are reimbursed for services provided to students in nonpublic schools, and A5800, which is the state budget that includes new rules for how public-school aid is calculated.

Both bills have statewide intent, but every district feels the impact differently. Here is a straightforward look at what these changes could mean for East Brunswick — the good, the bad, and the uncertain.


S4312: Changes to Funding for Nonpublic School Services

East Brunswick Public Schools must provide certain auxiliary and remedial services to students who live in town but attend private or parochial schools. The state reimburses the district for these costs.

S4312 changes how that reimbursement is calculated.

What might help East Brunswick

More predictable reimbursement
The bill uses a three-year rolling average of service costs. This smooths out spikes from year to year and could make budgeting easier.
Quarterly reimbursement
Instead of waiting until the end of the year, the district could receive funding in smaller waves. That improves cash flow and reduces the risk of the district fronting too much money.

What could be challenging

More documentation required
Averaging three years of data means EB’s staff may need to maintain deeper cost tracking, adding administrative work.
Impact depends on the number of private-school students
If the number of nonpublic students requiring services rises, East Brunswick may temporarily cover more costs upfront until reimbursements catch up.
If actual costs change significantly
Averaging can sometimes lag behind reality, meaning reimbursements might not perfectly match the district’s current year expenditures.

Bottom Line for East Brunswick

S4312 does not dramatically change public-school aid. Its impact is narrower and affects how East Brunswick interacts with nonpublic schools. For most residents, the biggest question is whether reimbursements will more closely match what EB spends. On that front, the bill could be helpful, but it introduces some administrative complexity.


A5800: The State Budget and New School-Aid Rules

A5800, the FY2026 state budget, includes several provisions that directly affect how much money every district receives from the state.

Key changes

• Aid cannot decrease more than 3 percent from last year.
• Aid cannot increase more than 6 percent from last year.
• The state will use three-year averages for property values and income when calculating what a town is expected to pay locally.
• Special education funding will be based on actual enrollment, not estimates.

How could this help East Brunswick

More stability
East Brunswick has experienced unpredictable state aid swings over the last several years. The new caps help avoid sudden drops that force emergency cuts.
Three-year averages protect against volatility
If property values spike in one year, the district won’t immediately be penalized with a big reduction in state aid the next year.
Special education funding may become more accurate
If EB’s special-education population has increased, the district could receive funding more aligned with actual needs.

How could this hurt or limit East Brunswick

Aid increases are capped
If East Brunswick is entitled to a large increase under the formula, the 6 percent cap could delay the district from receiving the full amount.
Aid decreases still exist
A 3 percent drop cap softens the blow but doesn’t eliminate it.
Long-term structural issues remain
The budget language isn’t permanent law. It can be changed again next year, meaning these protections may not last.
If local property values rise steadily
The state could eventually expect East Brunswick taxpayers to cover a larger share of the district’s cost burden.

Bottom Line for East Brunswick

The budget does not overhaul the entire funding formula, but it does create a “smoother” year-to-year experience. East Brunswick is less likely to face sudden shocks but may also be limited in the amount of new aid it can receive in a single year.

For taxpayers, the main takeaway is predictability. For the district, the question becomes whether stability outweighs the limitations created by the caps.


The Uncertain Future

The budget also requires the New Jersey Department of Education to produce a report by December 2025 on rewriting school-funding policies. That could lead to significant changes in the future — changes that could help East Brunswick, hurt it, or redistribute funding in ways no one can predict yet.

 

Charts & Visuals

A5800: East Brunswick Aid Stability Window

Shows last year’s aid vs. the maximum possible increase and decrease under the new rules.

S4312: How the 3-Year Rolling Average Works

A simple visualization of how the State will reimburse auxiliary/remedial services for nonpublic students.

Final Thought

These bills don’t come with simple “good” or “bad” labels. They create a landscape where East Brunswick experiences more stability, more predictability, and more gradual change, but also more administrative work, new limitations, and questions that the state has not fully answered yet.

Game On, East Brunswick! Winter Sports Tryouts Are Here

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The Bears are lacing up, stretching out, and getting ready for another season of East Brunswick athletics. Whether you’re shooting hoops, hitting the ice, or cheering from the sidelines, here are the important tryout dates you need to know — all in one place.

📅 EBHS Winter Tryouts (Grades 9–12)

  • Bowling, Ice Hockey, SwimmingNov. 17 @ 3:00 pm, EBHS
  • Basketball & WrestlingNov. 24 @ 3:00 pm, EBHS
  • Winter TrackDec. 1 @ 3:00 pm, EBHS
  • CheerleadingDec. 8 @ 3:00 pm, EBHS

🏀 Churchill Jr. High Winter Tryouts (Grades 7–8)

  • BasketballNov. 12 @ 3:00 pm, CJHS
  • WrestlingNov. 24 @ 3:00 pm, CJHS
  • Freshman CheerDec. 8 @ 3:00 pm, CJHS

🎉 A Few Extras

  • Dance Club TryoutsOct. 14 & 15 @ 3:00 pm, EBHS
  • Fall Soccer Tryouts (MS Boys)Sept. 25 @ 3:00 pm, CJHS

🐾 Eyes On EB Spirit

Mark your calendars, Bears fans — because the gyms, pools, mats, and tracks are about to come alive. Remember, dates can change, so keep an eye on updates from the EB Athletic Department.

Whether you’re trying out, cheering on, or just loving the energy, this winter season promises plenty of Bear pride. Let’s make it one to remember!

 

Who Represents the Middle? A Serious Look at the NJ-12 Democratic Field (Thus Far)

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New Jersey’s 12th Congressional District leans overwhelmingly Democratic, which means the winner of the Democratic primary will almost certainly become the district’s next member of Congress. With Rep. Bonnie Watson Coleman retiring, the race is wide open — and Eyes on EB has decided to go down the rabbit hole early, because the direction of this primary will directly shape East Brunswick’s representation for the next decade.

At this early stage, three candidates have officially entered the race. More are expected to join before the filing deadline, but here’s where things stand thus far — and how we’re evaluating which candidate may be the strongest fit for the moderate voter.


How Eyes on EB Is Defining “Moderate”

To keep this analysis consistent and fair, we’re evaluating candidates through four criteria:

  • Tone and communication style

  • Governance approach and experience

  • Fiscal steadiness

  • Social and cultural positioning


Brad Cohen — The Most Moderate, Predictable Candidate So Far

Brad Cohen, the long-serving Mayor of East Brunswick, is the most familiar name for our town’s residents. With an MD and MBA, years on the Board of Education, and nearly a decade as mayor, Cohen’s approach to government is methodical, administrative, and grounded in policy rather than performance.

Cohen’s record on the municipal portion of East Brunswick taxes — the only part the mayor controls — shows small, incremental increases. While residents have felt the impact of large school tax hikes, those stem from state aid cuts, district budget issues, and Board of Education decisions, not the mayor’s office. For many moderate voters, Cohen’s fiscal management style signals steadiness.

His messaging avoids activist framing and focuses on redevelopment, affordability, and everyday governance. Even when Cohen diverges from his party — including public disagreement with Rep. Watson Coleman over a 2019 BDS vote — he does so from a center-left, not progressive, posture.

Cohen also brings a clear local advantage: East Brunswick could benefit from someone who understands the town’s infrastructure, redevelopment timelines, and regional challenges firsthand.

However, Cohen faces a demographic challenge. NJ-12 is one of the most diverse districts in the state, and Democratic primary voters increasingly lean toward candidates who reflect that diversity. As a white male candidate in an open Democratic primary, he may encounter the same structural headwinds seen in similar races nationwide.

Despite that reality, Cohen remains the most moderate and governance-focused candidate in the field so far.


Shanel Robinson — Center-Left, Service-Driven, Strong on Community Needs

Somerset County Commissioner Director Shanel Robinson brings executive experience and a compelling biography. An Air Force veteran who served as an avionics mechanic, Robinson approaches public service with discipline, duty, and a deep sense of community responsibility.

Her priorities — housing affordability, infrastructure, disaster response, and support for underserved communities — come from firsthand experience navigating Hurricane Ida’s devastation. She emphasizes planning, responsiveness, and meeting residents where they are.

Robinson’s tone is calm and pragmatic. She’s not a firebrand, and she doesn’t frame her politics in activist terms. For moderate voters who lean center-left but still want stability and experience, Robinson is a credible option slightly left of Cohen but firmly within the Democratic mainstream.


Kyle Little — The Progressive Energy Candidate

Kyle Little brings energy, passion, and a clearly progressive agenda — his campaign tagline, “A Fighter Against Fascism. A Voice for the People.” immediately signals that he’s running from the left.

Little openly aligns with national progressive figures such as AOC, Jasmine Crockett, and Maxwell Frost. He argues that the Democratic Party needs generational change and has been critical of “stagnant Democrats.” His platform emphasizes equality, expanded healthcare access, and standing up for vulnerable communities — themes that resonate with the party’s progressive wing.

Little’s approach reflects a growing national trend. The recent election of Zohran Mamdani as mayor of New York City — a young Democratic Socialist who ran on a platform of rent freezes, free transit, and taxing the wealthy — demonstrates how a populist, activist-first approach can mobilize younger voters. Some strategists compare Mamdani’s success to the organizing blueprint used by Bernie Sanders, and there’s speculation that similar progressive-populist campaigns will spread nationally.

Whether Little fully leans into that model remains to be seen, but his messaging places him closest to the progressive-populist lane. For moderates, independents, or voters seeking predictability and bipartisan appeal, he is the least aligned option so far. For those seeking rapid change and a departure from traditional politics, Little represents that direction.


More Candidates Are Expected

This field is not final.

Open seats almost always attract additional contenders — especially in a safely Democratic district where the primary effectively decides the seat. NJ-12 is no exception.

Early reporting and political chatter have mentioned several possible entrants:

  • State Sen. Andrew Zwicker (listed in early NJ Globe reporting)

  • Assemblywoman Verlina Reynolds-Jackson (also on NJ Globe’s early shortlist)

  • Commissioner Shanti Narra (rumored due to her base in Middlesex County)

  • Assemblywoman Linda Carter (discussed in party circles)

  • Commissioner Sam Frisby (widely recognized in Mercer political circles)

  • Assemblywoman Tennille McCoy (included in multiple speculative lists)

As of now, only three candidates have formally announced their candidacy. Additional individuals may have filed exploratory paperwork or be considering a run, but no others have made public declarations that we know of.

If any of these rumored contenders jump in, the dynamics of the race — especially for the moderate voter — will shift quickly.


Political Infrastructure Matters

As the race develops, three structural factors will be critical:

  • Fundraising strength

  • Organizational capacity

  • County-line endorsements in Middlesex, Mercer, and Somerset

In a district this large and diverse, viability will depend on more than messaging — it will hinge on who can build the strongest political operation over the coming months.

Eyes on EB will track each of these elements as more information becomes public.


Bottom Line (For Now)

Based on what we know thus far:

1️⃣ Brad Cohen — Most moderate, governance-focused, locally knowledgeable
2️⃣ Shanel Robinson — Center-left, service-oriented, experienced, pragmatic
3️⃣ Kyle Little — Progressive, energetic, least aligned with moderate voters

This ranking may shift as new candidates enter, endorsements form, and platforms become more detailed.


We Want Your Input

Eyes on EB is digging into this early because the stakes for our community are real.
Now we want to hear from you:

  • What qualities matter most in a congressional representative?

  • Do you value experience, moderation, fresh energy, or specific policy areas?

  • What questions do YOU want us to ask the candidates in future coverage?

New Jersey’s 12th Congressional District includes parts of Middlesex, Mercer, Somerset, and Union counties — covering communities such as East Brunswick, North Brunswick, South Brunswick, Plainsboro, West Windsor, East Windsor, Princeton, Franklin, Montgomery, Trenton, and several neighboring towns.

Send your thoughts to tips@EyesOnEB.com or comment on our platforms — your input will shape the next phase of our reporting.

East Brunswick Drone Ban Pulled From Consideration — And a Wake-Up Call for the Town Council

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Who Says You Can’t Fight City Hall?

At the October 27th East Brunswick Town Council meeting, Ordinance 25-36 was introduced — a sweeping drone restriction that would have banned almost every kind of drone flight in town. It passed its first reading 5–0, without a single question, discussion, or mention that local governments can’t regulate airspace under federal law.

Two days later, on October 29th, Eyes on EB published a blog post breaking down exactly why this ordinance wasn’t just unnecessary — it was illegal. The post hit a nerve and spread quickly, drawing more than 30,000 views, with the majority of readers right here in East Brunswick.

“I was laying on my couch with my laptop, the Town Council meeting Bluetooth’d to my TV, a bowl of ice cream balanced on top of me — and I nearly fell off the couch when I heard what they were proposing,” said Rob W, founder of Eyes on EB. “It sounded like something written without even Googling ‘FAA drone laws.’”

And that reach made an impact.

South Rive resident Robert Wasilewski was the first to come across our blog post exposing the proposed drone ordinance. Recognizing the seriousness of the situation, he reached out to Sayreville resident Jason Miklowcic, another experienced drone pilot and advocate. Both were familiar with Ryan Latourette’s work in drone policy and knew he was the right person to contact.

Robert and Jason brought the situation to Ryan’s attention — and from there, Ryan took the lead, engaging legal counsel and ensuring the issue reached the Township’s attorneys. Within days, the matter was under formal review — and the impact was felt.

At the following Town Council meeting, Mayor Brad Cohen publicly announced that there would not be a second reading on the drone ordinance. He acknowledged that “the members of the public and some of us here in the township recognized that the ordinance as it was written was a little bit too broad.” Cohen added that the police department and township attorneys would revisit the language and “look at redrafting it in a way that’s more succinct and gets to the point… without being overly broad.”

In other words — the ordinance that once seemed destined to pass quietly has now been pulled from consideration for now.
For the time being, the Town Council will not be voting on it.

Robert, Jason, and Ryan all deserve credit for stepping up quickly and working together to ensure East Brunswick didn’t move forward with an ordinance that conflicts with existing law.

As Ryan pointed out, New Jersey’s Drone Act (N.J.S.A. 2C:40-27) already provides clear statewide regulations. It prevents municipalities from creating local laws that contradict federal or state rules. Towns can decide where drones take off and land on township property — but they cannot regulate airspace, flight altitude, or flight paths. That authority belongs solely to the FAA.

In short: East Brunswick never had the legal authority to pass this kind of ordinance.

But here’s the bigger concern — if something this obviously flawed slipped through five council members and a mayor without anyone questioning it, what else is sliding through the cracks?

Only about 150 people watch Town Council meetings online, and just a handful of residents attend in person. When that few people are paying attention, accountability disappears.

That’s exactly why Eyes on EB will be paying even closer attention to Town Council meetings moving forward — attending, reviewing, and reporting on the issues that affect taxpayers, homeowners, and residents before decisions are made behind the dais.

This drone ordinance wasn’t just about drones — it was about awareness.
It showed how quickly bad policy can advance when no one’s watching, and how quickly it can stop when people are.

So, who says you can’t fight City Hall?
Sometimes all it takes is one good article, a few informed residents, and a community that refuses to look the other way.

Mayor Brad Cohen Announces Run for Congress Following Rep. Bonnie Watson Coleman’s Decision Not to Seek Reelection

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East Brunswick Mayor Brad Cohen announced today that he’s entering the race for Congress in New Jersey’s 12th Congressional District, a seat currently held by Rep. Bonnie Watson Coleman.

In a statement released this morning, Cohen positioned himself as a Democrat willing to “fight for Central New Jersey” and “stand up for democracy at a time when the clouds of authoritarianism are on the horizon.” He emphasized his record as mayor, stating that he has served “without cutting deals or subverting values,” and highlighted his desire to deliver tangible victories to residents, including cost-of-living relief, as well as improvements in energy and healthcare policy.

The announcement comes just hours after Rep. Watson Coleman confirmed she will not seek reelection in 2026. In her statement, she reflected on decades of public service and said it was time “to pass the torch to the next leader who will continue leading this charge.”

Watson Coleman has had a long and influential career in New Jersey politics, known for her progressive stances and outspoken leadership. At the same time, she has drawn mixed reviews within the state — praised by supporters for her advocacy on equity and social justice, while others have criticized her approach as overly partisan or disconnected from local priorities.

For longtime readers of Eyes on EB, today’s news might not come as a complete surprise. Back in March 2025, we noted that Mayor Cohen had held what several residents described as a quiet “feeling-out meeting” about a potential congressional bid — early signs that his ambitions may have extended beyond East Brunswick.

Now, with the seat officially open, those early discussions appear to have taken shape. For local residents, the focus will shift to how the mayor balances campaign efforts with township responsibilities, and how East Brunswick’s leadership transitions during this pivotal period.

Eyes on EB will continue to follow developments closely as the race for New Jersey’s 12th Congressional District begins to take form.

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The Joy of Giving Without Expectations — A Holiday Reminder for All of Us

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Now and then, a Facebook post stops you in your tracks.
This week, one did — a thread about a local restaurant that gave out free meals to families in need, only for someone to call and complain about the food they received.

The post went viral in East Brunswick circles, and most people reacted with disbelief. But instead of focusing on the outrage, I want to focus on the opposite — the good that’s happening quietly all around us.

Because the truth is, we’re lucky to live in a community filled with restaurants and small businesses that open their doors, share their food, and give from the heart. Dusals has been known to help families in need. Pasquale’s has a pay-it-forward wall. Every week, someone somewhere in town donates a meal, feeds a neighbor, or shows up for someone who’s struggling — without expecting a single thing in return.

And that’s the part worth remembering.


When You Give Without Expectations, You Never End Up Disappointed

As the holidays approach, many people feel the strain of doing for others — organizing drives, donating, volunteering, or lending a hand behind the scenes. And it’s easy to think, “I do all this, and I don’t even get a thank you.”

I’ve been there.
And I get it — when you see someone complain about a free meal or act ungrateful after you’ve tried to help, it can be frustrating. It makes you wonder why you even bother. But I once came across a video on Facebook where a woman said something that really stuck with me: when you truly reach the point where you can give without expecting anything in return, it’s liberating.

If you feel like you’re always getting burned, that’s usually because you’re giving with expectations. Once you let go of needing recognition or gratitude, the weight falls off your shoulders. And even when, once in a while, you get criticized for doing the right thing, you can let it go more easily. After all, you had zero expectations — and that freedom keeps you from becoming bitter. It won’t stop you from continuing to do good.

You start to realize that the peace comes not from what others say or do, but from knowing your heart was in the right place — and that’s enough.


A Tip from Rob W — Especially During the Holidays

Here’s what’s helped me:
If you ever feel underappreciated for what you give, stop and ask yourself why you gave in the first place. If it was to help, to heal, to show kindness — that’s the full circle right there. You’ve already done it.

Because giving with expectations turns generosity into a transaction, giving without them turns it into love.

So as we head into this holiday season, let’s celebrate the restaurants, the volunteers, the neighbors, and the quiet givers who keep showing up — not because they have to, but because it’s who they are.

And let’s all try to give a little more like that. No disappointment. No resentment. Just heart.


– Rob W, Eyes on EB

East Brunswick Sports Weekly — “The Season That Fought Back” Edition

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This week, the postseason came knocking — and the Bears answered with heart. From five-set battles to overtime heartbreaks, EB athletes showed that sometimes grit outshines the scoreboard. Every game was a test of composure, pride, and pure effort.

This wasn’t the week for trophies. It was the week they proved what East Brunswick pride looks like under pressure.

🏐 Girls Volleyball (8–14) — “Five Sets of Fight”

Storyline: The Bears nearly flipped the script on Hillsborough in the opening round of the Central Jersey Group 4 Tournament. After dropping the first two sets, EB stormed back behind Smitha Srinivasan’s 14 kills and 14 digs, with Zoe Holeman directing the offense for 20 assists. The match went the distance — a fifth-set thriller that ended 15–9 — but not before the Bears reminded everyone they belong in the big moments.

Results
Mon, Nov 3 (CJG4 1st Rd): Hillsborough 3, EB 2
Kills: Srinivasan 14 • Assists: Holeman 20

Parents’ brag line: “We didn’t fold — we fought like family.”

🏑 Field Hockey (14–5–1) — “The One That Got Away”

Storyline: EB field hockey’s postseason ended earlier than hoped, but not for lack of effort. Facing Scotch Plains-Fanwood, the Bears fell 1–0 despite five clutch saves from Ella Balsamo. The lone goal came off a penalty corner in the second quarter, but this team’s 14-win season tells the real story — unity, leadership, and belief.

Results
Tue, Nov 4 (NJG4 1st Rd): SPF 1, EB 0
Saves: Balsamo 5

Parents’ brag line: “We didn’t just play a season — we built a legacy.”

Boys Soccer (12–10) — “One Goal, Then One Heartbreak”

Storyline: The boys opened states with composure, as Andrew Lima’s goal and Sean Enda’s assist lifted EB past Sayreville, 1–0. Keeper Aiden Hanas shut the door with three saves. Three days later, the Bears took Hunterdon Central into a penalty-kick marathon after a scoreless draw — falling just short in the shootout. Two games that captured every ounce of heart this squad has.

Results
Tue, Nov 4 (CJG4 1st Rd): EB 1, Sayreville 0
Goal: Lima • Assist: Enda
Fri, Nov 7 (CJG4 QF): Hunterdon Central 1 (SO), EB 0

Parents’ brag line: “We might’ve lost the shootout — but we never lost our edge.”

Girls Soccer (10–8) — “The Last Stand in Princeton”

Storyline: EB girls soccer hit the road for the state opener and battled hard against a sharp Princeton side. Despite six shots on goal, the Bears couldn’t convert and fell 2–0. It wasn’t the finish they wanted, but it capped a strong 10-win season that showcased depth, determination, and growth across every position.

Results
Wed, Nov 5 (CJG4 1st Rd): Princeton 2, EB 0

Parents’ brag line: “We grew stronger every game — even in the last one.”


💚 Not every week ends with wins. But for East Brunswick, this one ended with heart, hustle, and belief.
The grind continues — and the pride never fades